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In case you missed it, Emily Ratajkowski just debuted some serious new bling—a set of

“divorce rings” featuring repurposed jewels from her old engagement ring. While both rings are

truly stunning, we just can’t get enough of her simple yet gorgeous pear-cut diamond pinky ring.

Designed by New York-based jewelry brand Alison Lou, the latest iteration on the pinky ring

trend can only mean one thing: pinky rings are definitely here to stay.

While the meaning of pinky rings has evolved over thousands of years, it’s always been

a staple piece of jewelry beloved by both men and women for a subtle (or not-so-subtle)

statement. Long story short, If you don’t have a pinky ring in your stack already, you’re going to

want to get one.

California princess Megan Markle loves a pinky ring—especially if it’s for a good cause.

She’s been seen wearing pieces from Shiffon Co., a jewelry brand that empowers and funds

female entrepreneurs, several times, including on her iconic Time magazine cover.

The great Cate Blanchett has been rocking pinky rings on the red carpet since at least

2013 when she wore the appropriately floral Socrates ring from Van Cleef & Arpels to the Blue

Jasmine premiere. Since then, she’s sported pieces on both the covers of Vanity Fair France

and Variety.

We couldn’t leave out the king of the pinky ring himself, Bruno Mars. From his song 24K

Magic, “Players, put your pinky rings up to the moon,” to his just-opened club at the Bellagio

Vegas named (take a wild guess) Pinky Ring, the singer makes his love for the jewelry no

secret. We love this bespoke Tiffany & Co piece he wore to Pinky Ring’s grand opening.

Whether you’re looking to repurpose a family heirloom or diamond or just want

something new to add to your ring stack, La Bijouterie’s expert jewelers are here to customize a

masterpiece that’s uniquely yours—we pinky promise! Book your appointment to get started

today.

 

A few years ago, lab made diamonds made their mark on the diamond industry and shed light on different aspects of the naturally occuring diamond world. 

From blood diamonds, or diamonds mined in a war zone and sold to finance an insurgency, to environmental concerns around carbon footprint with mining diamonds and biodiversity, consumers quickly wanted information around the integrity of the naturally occurring diamond they were purchasing and rightfully so. 

So what is the natural diamond industry doing to be on the right side of history, especially with many online retailers positioning lab made diamonds as an “ethical choice,” versus natural diamonds? To start, diamond mining is generally less harmful to the environment than other types of mining. Additionally, the orebodies used in mining are vertical not horizontal, ultimately affecting less of the surrounding area. Many companies have established protected habitats adjacent to their operations, often times larger than the mining operation itself.

Over the last few years, the natural diamond industry has set out on its journey to decarbonize in line with global climate targets. As part of their carbon reduction strategies, NDC members are developing renewable energy projects, often in developing countries where it is harder to source energy, as well as engaging in carbon offsetting projects and investing in programs to sequester carbon. (Source)

As much as 99% of the waste from diamond recovery is rock and 84% of the water used in diamond recovery is recycled. The natural diamond industry abides by global environmental standards and stringent national laws. Before a single diamond is recovered, environmental permissions must be granted by governments with a legal obligation for ongoing monitoring, reporting and closure plans. 

There are many contributing factors to the difference in carbon emissions recorded by the industry. These include mainly the availability of clean energy at mine locations, the production or yield capacity of a mine and exactly which stages of mining are included in methodologies. 

Leaders like De Beers Group have set a goal of becoming carbon neutral across their operations by 2030 and are making progress. This process is broken down into three categories called scopes, each with a different level of goals. The first category titles Scope 1 & 2 includes improving operational efficiency, increasing the use of sustainable fuels, and switching to sustainable drive trains (the components of a motor vehicle that deliver power to the wheels), for vehicles and machinery. 

Electrification of mining processes as well as the adoption of hydrogen fuel cells and battery electric vehicles are promising developments for the diamond industry. 

Industry leaders have taken strategic steps to develop fuel cell electric vehicle (FCEV) haulage trucks, and the world’s first fully electric mine at Borden in Canada. Additionally, in Canada, industry leaders are designing a mine which incorporates low-carbon energy and uses only renewable sources and exploring the use of synthetic fuels and biofuels. Switching to more sustainable biofuels for trains has the potential to decrease carbon emissions by over 70% according to McKinsey.

For the emissions that the company cannot mitigate or replace with alternative energy sources, they are engaging in offsetting projects like the Wonderbag initiative, which reinvests carbon offset financing back into communities and is verified by numerous carbon standards and protocols.

As far as humanity is concerned, the isolated nature of prominent diamond mines means the workforce lives close by and develops a community spirit, which the diamond industry supports by investing in hospitals, schools, training and bursary programs.

For example, 33% of Botswana’s GDP comes from diamond mining, and an estimated five million people globally have access to health care thanks to diamond revenues, according to diamondfacts.org.

Today’s mining is not done by hand but is quite automated with miners moving millions of tons of rocks per year. Miners operating large earth loaders in open pits or underground would never even see a diamond. (Read more on this topic)

At La Bijouterie, we never work with conflict diamonds. We strictly work with ethically sourced GIA certified diamonds, and you will receive a GIA certificate and appraisal with your jewel. We want you to know that we’ve worked in the diamond wholesale business for generations and only work with trusted and ethical sources that take pride in where their diamonds are sourced. 

Although we love naturally occurring diamonds and pride ourselves on the sourcing of them, we also work a lot with Lab Made diamonds. We feel both play an important role in the diamond industry and do not see one as better than the other. We’re simply here to help educate you, and demystify the sales of naturally occurring diamonds, marketing aside. Consider us your partner in transparency so that you are able to make the best purchasing decision. 

If you’re not sure where to begin on your quest for a diamond or lab made diamond, come talk to us in our no pressure environment. You can book an appointment today or read our client reviews on Yelp.

We’re always at your service,

Set F.

Founder of La Bijouterie

 

 

Artificial intelligence leverages computers and machines to mimic the problem-solving and decision-making capabilities of the human mind. It has come into our lives rapidly, and transformed the world in many positive ways making it easier for people to contact friends, send emails, and ride a ride-sharing app. But when it comes to AI and something as personal as engagement ring shopping, is there a place for automation?

To answer this, it’s important to first understand the longevity behind diamonds as well as the reason jewelry even exists today. You may be surprised to know that most diamonds are at least 990,000,000 years old, with many as old as 3.2 billion years, (Source). It has been discovered that the first jewelry making occurred 142,000 to 150,000 years ago by Archaeologists working in the Bizmoune Cave in southwest Morocco, with the sole intent of expressing identity, (Source). Understanding that jewelry making was born from the desire to express oneself via art and is linked to one's identity, greatly contradicts AIs automated approach to jewelry shopping.  

Blue Nile, a well known jewelry company that started entirely as an online retailer and disrupted the diamond industry, is now opening multiple brick and mortar retail stores due to the realization that buying something as personal as an engagement ring or heirloom piece requires communication, education and observing the item in person. They have foregone their online only model to meet consumers needs and accommodate those who feel never seeing their diamond in person before purchase is too risky. 

Diamonds have value in terms of cash money, and obviously a strictly graded diamond is more valuable than a poorly rated diamond. There is always a reason why one diamond is less expensive than another. More often than not, potential buyers believe the difference in price is due to retail margins, however the most common reason for price inequality is diamond inequality. This is not something AI bots take into account because there are so many variables to consider. Be sure you’re asking these important questions to any diamond retailer you work with.

The most important thing to consider when buying a diamond is both the diamond and the dealer, not just the diamond report. Diamond reports do not assign dollar amounts, they only describe diamond characteristics. This is where real life jewelers play a vital role in helping to determine the price and guide you around getting the best value for your budget, a talent that cannot be replicated by AI. 

Did you know that online diamond stores do not offer any quality guarantee? If something is in fact wrong with the diamond you purchased, (say an imperfection you weren’t expecting, or the color is off), it would result in you overpaying for a diamond you thought was a great deal. The truth is there is a lot to consider outside of the 4Cs that someone who isn’t in the diamond profession would have no way of knowing, say a robot. Read more about how online retailers cannot offer a quality guarantee.

As a retail business owner, we believe our mission is to add value to the consumer and help guide in the purchasing process in order to ensure the customer makes an educated decision at a fair price and leaves feeling proud of their purchase. Explaining why one diamond is half the price of another is important information to have in real time when considering diamonds. 

Twelve years ago, when La Bijouterie was formed, we made the purposeful decision to open a brick and mortar location, not an online store, because we value the importance of helping customers in person, especially when making the biggest and most emotionally charged decisions of their lives. It seems as though today’s consumers value the same.

While Blue Nile may use AI to help determine style suggestions based on purchase history and tracking, there’s a good amount of marketing that goes into what you’re being targeted without really understanding why or the unique footprint of the stone you’re considering. 

In the case of engagement ring shopping, AI takes the humanization, the identity of expression, and the personalization out of something as intimate as picking out a tangible symbol of your love for the person you wish to spend your life with. 

At La Bijouterie, we take a personalized 1:1 in-person appointment approach. We adopted this way of conducting business  over 6 years ago because it allows us to educate the potential buyer and it has proven to be most successful. Now more than ever, customers are seeing the value of dedicated and uninterrupted appointments. It’s a time to ask questions and express any concerns you may have.   

Interested in setting up a Phase I appointment? You can do so here. To learn more about the “Reasons To Think Twice Before Purchasing a Diamond Online,” click here. Want to learn about the 4 C’s of Diamond purchasing, click here. As always, reach out to us with any questions you may have. We love hearing from you! 

At Your Service,

Set F.

Founder of La Bijouterie